Client case study / Digital systems

Jim’s Group.
One connected platform.
A connected web platform for Jim’s Group: 56 divisional websites, a shared WordPress theme and a booking integration connecting the network to Jim’s Franchisee Management System.

01 / Websites
One network.
Distinct service identities.
Selected website designs across Jim’s Group: the corporate platform, major divisional websites and the wider service network.
Across the divisions.
Inside Jim’s Mowing · regional and franchise pages
Earlier website designs
02 / WordPress & the FMS
Connecting WordPress
to Jim’s operational core.
The Franchisee Management System (FMS) sits at the operational heart of Jim’s Group. This work connected the WordPress website network to that core through Jim’s WPCB, a custom booking plugin.
Divisional sites & booking journeys
Custom WordPress booking plugin
Franchisee Management System
One connection.
Across the divisions.
The integration brings divisional bookings into the FMS while allowing the customer-facing journey to adapt to each service.
- A shared booking experience across the website network
- Division-specific booking requirements
- Booking data centralised in the FMS
The customer booking journey.
03 / Applications
Jim’s Leads.
Visibility across the network.
An Angular application that brings divisional booking data into one operational view, with analysis by division, service or period and tools for remote troubleshooting.
04 / The WordPress foundation
One shared theme.
Room for each division.
A custom Gutenberg theme with more than 20 reusable blocks supports the website network, with built-in booking, analytics and error-tracking support.
05 / Training
A dedicated training
and registration journey.
Separate interfaces support training selection and franchise registration, extending the web platform beyond the public-facing service websites.
06 / Responsibility
Responsibility for
the wider web platform.
The long-term engagement covered Jim’s Group’s digital presence across 56 divisional websites. Responsibilities spanned visual design, WordPress development, booking integrations, operational support, stakeholder relationships and delivery coordination.
- Visual design & interface decisions
- Website & WordPress development
- Booking & system integrations
- Support tickets & troubleshooting
- Client & stakeholder relationships
- Web operations & delivery coordination
07 / In perspective
A shared foundation.
A connected web operation.
Websites, booking, integrations and operational tools belong to the same working system. The project brings those layers together across the divisional network.




















