Client case study / Website
Enzyme Wizard.
Nature, clearly presented.
Website design for Enzyme Wizard, bringing a cleaning product range, detailed product information, technical documents and stockist information into one WordPress website.
01 / The project
A product range.
A clear digital home.
Enzyme Wizard supplies cleaning products for homes, commercial spaces and hospitality businesses. Its website needs to introduce the brand while making a broad range of products and practical information easy to explore.
The web design brings the range into a consistent WordPress presentation, with dedicated product pages, supporting documents and clear routes to stockists. The focus is on helping visitors move from an everyday cleaning task to the relevant product information.
02 / Visual direction
A green identity.
Products at the centre.
A forest-green header and warm neutral backgrounds frame the product photography. The homepage establishes the brand through the full range, then introduces selected products, supporting information and the related Enzyme Magic range.
03 / Product discovery
From the range
to the right detail.
The catalogue gives each product a name, a recognisable pack image and a short description of its application. Individual product pages carry the detail: pack sizes, intended uses, directions and links to supporting documents.
This creates two levels of reading: a visual overview for browsing, followed by a more detailed reference when a visitor has a specific product in mind.
04 / Supporting information
Useful information.
Within reach.
Product Information Sheets and Safety Data Sheets have their own places in the navigation. A visitor can start with a product page or go directly to the document library, while FAQs and videos provide further ways to explore the range.
Product information
A dedicated index links to information sheets for the individual products.
Safety data
A separate document area keeps safety reference material distinct from the product overview.
05 / Customer journey
Discover. Understand.
Find where to buy.
The website connects product discovery with practical next steps. Location-based stockist pages and online reseller links help visitors find a supplier, while the Enzyme Magic link opens the related shopping website.
Browse the range
Start with a cleaning application and explore the relevant product.
Read the detail
Check product information, pack sizes and supporting documents.
Take the next step
Use stockist information, online reseller links or the related Enzyme Magic shop.
06 / On smaller screens
The same product story.
A smaller canvas.
The compact navigation and stacked page layout carry the catalogue into a smaller browser window. These two views show the homepage and a product detail page at mobile width.
07 / Explore the project
See the range.
Explore the website.
A WordPress website connecting brand presentation, a product catalogue and useful customer information.